Borsan, one of Türkiye's top 500 industrial enterprises, holds a strong and competitive position in global markets with value-added exports to over 80 countries. The company is recognized as a pioneer in Digital Transformation within its industry and the business world. During the Digital Transformation and Benefits in the Cable Industry Summit, organized by TREX, Borsan CEO Arbek Akay shared insights on senior management expectations from digital transformation, the importance of corporate culture change, and the critical role of leadership vision in achieving digital transformation success.

With a 40-year legacy, Borsan is among Türkiye's top 500 industrial enterprises and a brand recognized under the TURQUALITY® Program. The company exports value-added products to a broad geography, covering over 80 countries worldwide. Managing its digital transformation journey at the directorate level, Borsan is frequently invited to various technology and business platforms to share its successful practices.

At the Digital Transformation and Benefits in the Cable Industry Summit, held at the MEXT Technology Center as part of the TREX organization, Borsan CEO Arbek Akay delivered a presentation titled “Senior Management Expectations from Digital Transformation”. In his speech, he emphasized that the success of digital transformation is directly linked to the vision of senior management and the corporate culture shift within the company.

"Defining digital transformation goals and aligning them with senior management expectations is crucial. However, for digital transformation to succeed, it is equally important to recognize the expectations from both senior management and all employees. Without a leadership vision that fully internalizes digital transformation and a cultural shift that includes all employees, achieving success in this field is impossible."

Senior Management Vision and Company-Wide Cultural Change: Key to Digital Transformation Success

During his speech, Arbek Akay highlighted that digital transformation at Borsan is managed at the directorate level, with the Chairman of the Board and all senior executives demonstrating a strong commitment to its success.

 “Borsan’s 40-year journey has been shaped by visionary initiatives and a commitment to continuous growth. We constantly enhance our business to maximize the value we provide to all stakeholders, including our customers, employees, business partners, local communities, and the national economy, with the ambition of becoming a global brand. Our belief in digital transformation, driven by the senior management's vision and the open-minded participation of all employees in cultural change, plays a crucial role in achieving this goal. At Borsan, our Digital Transformation Directorate leads the transformation process, but all departments, managers, and employees embrace it as a future-oriented cultural shift”, he said.

Borsan Elevates Its Competitive Edge Towards Becoming a Global Brand Through Digital Transformation

Summarizing Borsan’s key objectives in digital transformation, Arbek Akay stated that the company aims to:

Utilize data analytics and business intelligence to support strategic decision-making,

Accelerate and optimize business processes for efficiency and effectiveness,

Encourage innovation and integrate new technologies,

Enhance customer experience and strengthen customer relationships,

Boost overall competitiveness through digital transformation.

He said: “We prioritize data collection and analysis to make more accurate market predictions and improve operations. We aim for faster business processes, cost savings, and enhanced operational efficiency through automation and digital tools. Additionally, we focus on integrating innovative technologies, developing new products and services, and leveraging digital power to enhance customer experience. Borsan is taking its competitive strength to the next level through digital transformation, reinforcing its journey to becoming a global brand.”

"The Decimal Places Make the Difference"

During his speech at the Digital Transformation and Benefits in the Cable Industry Summit, Borsan CEO Arbek Akay also addressed the impact of digital transformation on profitability and efficiency in industrial sectors, stating: “In today’s world, profit margins have significantly narrowed across many industries. The trend towards vertical integration to maintain competitiveness is evident not only in Türkiye but also globally. Thirty years ago, a production process was often completed by five different companies, each adding their profit margins at every stage. The final manufacturer would then market the product with an approximate 20% profit margin. Today, however, many companies have integrated these five steps into a single entity, and the final profit margin has dropped to around 5%. In the coming years, industrial companies will need to continue vertical integration and establish direct connections with end-users to remain competitive. At the same time, they must invest in innovation to develop value-added solutions and products. Additionally, cost efficiency and differentiation in operations will be key to remaining competitive. Success now lies in managing the details. Even the smallest improvements in decimal places can have a significant impact on the final outcome.To achieve this, companies must be able to measure, analyze, and optimize every detail. This is where digital transformation becomes crucial—and its success ultimately depends on senior management vision and the success of corporate culture change.”