Borsan Cable, one of Türkiye’s leading industrial companies with value-added exports to nearly 100 countries worldwide, took part in the Power & Electricity Expo held in Abidjan, Côte d’Ivoire, aimed at advancing the energy sector across the African continent. Backed by the strength of its production facility in Lomé, the capital of the Republic of Togo—home to one of West Africa’s key ports—Borsan Cable continues to expand its export presence across Africa.

With a strong legacy of 40 years and a place among Türkiye’s top 400 industrial enterprises, Borsan Cable exports to nearly 100 countries across a broad global footprint. The company participated in the Power & Electricity Expo, widely regarded as Africa’s most prestigious gathering in the energy industry.
Held between June 17–19 in Abidjan, Côte d’Ivoire, the event brought together industry leaders, innovators, and experts from around the world to showcase the latest technologies and solutions in energy generation, transmission, and distribution. At this prestigious platform, Borsan presented its power and installation cables under the Borsan Cable brand, along with LED lighting and electrical installation products under its Borled brand—reinforcing its strong and competitive positioning in both Turkish and global markets.

Borsan Cable CEO Arbek Akay: “Africa Is One of Our Strongest Markets”
Emphasizing that Borsan Cable is one of Türkiye’s most powerful brands and representatives across the African continent, CEO Arbek Akay stated: “Borsan’s vision is to become a global brand and a multinational company in the cable, electrical, and LED lighting industries—powered by a team with a strong international business culture. Africa is one of our strongest markets. We export to 26 African countries and are proud to hold market leadership in over 10 of them, thanks to our high-quality and reliable products. With Africa’s dynamic development, the demand for reliable and sustainable energy has reached record levels—presenting major opportunities.”
Recalling the establishment of Borsan’s production facility in Lomé, Togo, one of West Africa’s most strategic port cities, Akay added: “Our subsidiary BorsanTOGO, launched in 2021, is powered by over 40 years of Borsan’s experience in R&D, manufacturing, and international trade. Equipped with advanced infrastructure and modern production capabilities, BorsanTOGO also serves as the operational headquarters for our West Africa sales organization. This globally scaled strategic investment not only enhances our commercial strength in the region but also contributes to Türkiye’s growing soft power and economic presence across the African continent.”

“Borsan Will Continue to Grow with Confidence and Represent Türkiye with Pride”
Borsan CEO Arbek Akay concluded: “Thanks to its industry-leading quality and competitive edge, Borsan Cable continues to grow with confidence through internationally scaled strategic investments that strengthen brand awareness and ensure long-term presence in our core markets. We aim to accelerate our exports globally, reinforce our presence in international markets, and increase the number of countries where we are the market leader. Our goal is to maximize the value we deliver—to our customers, employees, business partners, local communities, and the Turkish economy—as a global brand. With the support of the TURQUALITY® Program, we are now closer than ever to realizing that ambition.” 

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Süheyla İlhan

PRactice Communication Management