Borsan Cable, one of Türkiye’s leading industrial giants powered by domestic capital, with a strong legacy spanning over 40 years and a competitive position both in Türkiye and across nearly 100 export markets, continues to strengthen its export presence in Africa through its production facility located in Lomé, the capital of the Republic of Togo. Strategically positioned on the western coast of the continent, Lomé is home to one of West Africa’s most important ports. The facility, established on a 3,500 m² area, serves as a key production and operational hub for the region. All revenues generated from Borsan Cable’s international operations are reinvested in Türkiye.

Ranked among Türkiye’s top 400 industrial enterprises and top 400 exporters, Borsan Cable celebrates the fourth anniversary of its company and production facility, BorsanTOGO, launched in 2021 in Lomé, capital of the Republic of Togo—a vital gateway on Africa’s western coast.

Powered by Borsan Cable’s extensive expertise in R&D, production, and international trade accumulated over four decades, BorsanTOGO operates on 3,500 square meters of enclosed space. The facility features advanced infrastructure and modern manufacturing capabilities and also houses a regional management organization from which Borsan Cable directly oversees its sales operations across West Africa.

Adnan Ölmez: “BorsanTOGO Strengthens Both Türkiye’s Soft Power and Our Global Competitiveness”
Highlighting that more than half of Borsan Cable’s internationally certified products are exported, Borsan Group Chairman Adnan Ölmez stated: “For the past 15 to 20 years, we have proudly maintained a strong position among Türkiye’s top exporters. We deliver value-added exports to nearly 100 countries across four continents and currently hold market leadership in over 10 of them with our ‘Made in Türkiye’ products. Our globally scaled strategic investment, BorsanTOGO, is accelerating Türkiye’s soft power and economic presence across the African continent. It enhances our global competitiveness by minimizing export-driven employment, production, and supply costs. As a principle in our overseas investments, we prefer long-term collaborations with well-established local partners. The Republic of Togo, thanks to its geographical and cultural proximity, maintains economic and intellectual partnerships with neighboring countries. BorsanTOGO not only contributes to the Turkish economy through exports but also creates added value for Togo—a reliable and industrious country undergoing structural and sustainable economic transformation in Africa. We currently export to 26 African countries.”

All Gains Reinvested in Türkiye
Adnan Ölmez further added: “Our Group has investments not only in Türkiye, but also in Ukraine, Kyrgyzstan, Italy, and Ghana in Africa. We aim to further accelerate our exports in the coming period, strengthen our position in global markets, and expand the number of countries where we hold market leadership. Our goal is to maximize the value we provide—to our customers, employees, business partners, the communities we operate in, and to the Turkish economy—as a global brand. With the strength of the TURQUALITY® Program, we are closer than ever to achieving this ambition.

We operate with full transparency: all income generated from our exports or international operations is brought back to Türkiye. As we continue our path to becoming a global brand, we move forward with strategic, well-planned steps. We do not externalize our gains—on the contrary, we bring those external gains home.”

Adnan Ölmez: “Africa Is a Market That Must Be Discovered”
Emphasizing the growing importance of the African market, Borsan Group Chairman Adnan Ölmez said: “Africa is rich in underground resources, but due to centuries of colonial exploitation, the true value has not yet reached its rightful owners. Türkiye, whose global standing is steadily rising, has only begun to discover this vast market in the last 10 years. However, our industrial and service sectors have yet to fully grasp the region’s true potential.”

Noting that Borsan Group began exploring the African market in 2008, Ölmez continued:“We initially expanded into North Africa, then developed trade relations in Central and West Africa. In these countries, we engaged in dialogue with major players in our sector, made multiple visits, invited them to Türkiye, participated in promotional activities, and took part in industry fairs. We invested in brand awareness and presented ourselves confidently. As a result, in addition to our BorsanTOGO company and production facility, we now export to 26 African countries—where we are recognized as a market leader in many of them. Today, Borsan is proudly represented on shelves as the most reliable and highest quality product in those markets. Among African regions, we identified West Africa as the most strategic area for Türkiye. In countries like Togo, Benin, Ghana, Ivory Coast, Cameroon, Burkina Faso, and Guinea, our government’s recent diplomatic efforts have laid the groundwork for warm and welcoming relations, and local stakeholders are embracing our investments. Therefore, we have increasingly focused our energy on West African countries in recent years.”

“We Must Give Greater Importance to Africa—And Act Boldly”
Also serving as the Honorary Consul of Ivory Coast in Samsun, Adnan Ölmez concluded:“Borsan offers a wide range of products within its portfolio. Despite the global economic challenges affecting us all, we remain focused on our goals. Particularly in exports, we aim to outperform the previous year every single year. We believe this is the kind of initiative both we and our country need. I call on everyone with the capacity to export: as I’ve said many times before—let’s give greater importance to Africa and engage with it more frequently. Let us also be bold in our endavours.”

For Information

Süheyla İlhan

PRactice Communication Management