Borled Products are Ready to Win Over Europe
Market leader in the cable and lighting segments of 10 out of 75 countries the company operates, Borsan Group will participate in Light + Building 2018, the largest lighting fair organized in Europe, and the company will showcase more than 300 Borled products and low-voltage and custom cables by Borsan Cavi. Products of Borsan Cable, the flagship of the group, will also be showcased in the fair.
Founded back in 1984, Borsan Group promotes its Borled brand in the global markets. Following the 43rd Middle East Electricity Fair to be held in Dubai by March, the company will showcase Borled and Borsan Cavi products in the Light + Building 2018 located in Frankfurt, between March 18-23, 2018 . Borsan Group’s products will be introduced to the visitors of the Messe Frankfurt Fair in the 6th hall of at the stand numbered A50-3.
Having finalized its restructuring and manufacturing plant efforts in 2017, Borled has recently introduced locally manufactured LED lighting products. Drawing attention with more than 300 products already available under the brand, Borled wants to increase its market share in international markets.
Turkish Companies are in Top 10 in the Fair in Terms of the Stand Area Rented
Held in Frankfurt, Germany, by Messe Frankfurt, Light + Building 2018 Fair is one of the largest fairs involving the lighting industry. As a biannual fair, the event in 2016 had seen the participation of a total number of 2,626 establishments and among these 851 were German companies. Built on a total area of approx. 250,000 m2, Turkish companies are in top 10 in terms of the stand area rented. The fact that more than half of the 216,000 visitors of the event in 2016 were not local further emphasizes the importance of the participation in this fair if one is to gain access to international markets.
Adnan Ölmez: “This is a Fair Where Turkish Lighting Industry Stands Strong”
“We have been investing to a brighter future for our country, our region and our company for the last 3 years,” said Adnan Ölmez, noting that Turkish brands place great importance on Light + Building in terms of the number of participants and the area rented. “As we started to produce LED products since the end of the last year, it is now the time for us to show off in local and international fairs.
As Borsan Group, we are exporting our products to 75 countries around the globe and we are the market leader in 10 countries. The reason behind our appearance in Frankfurt, on the other hand, is to further improve our already strong standing in Europe. This is an ideal meeting point with our European customers who do not compromise on quality and aesthetics. We are the first company in Turkey to offer 3-years manufacturer’s warranty in our sector. We are willing to show and prove our belief in our products to our European customers. Additionally, we will be showcasing the products of Borsan Cavi, an affiliate which is fully managed from Europe with the exception of production, and we are going to demonstrate the power of now-how and prestige,” he added.
Approx. 300 New Products with LED Tech by Borled
Borled LED lighting products manufactured in Samsun by Turkish workers have become a complete product range with approximately 300 products for interiors and exteriors. Borled also has become the sole manufacturer in Turkey to offer 3 year warranty in the LED lighting segment.
The fair will also see the products by Borsan Cavi, an affiliate which caters to several sectors including telecommunication, robotics, automotive, aviation, defense and others. With head offices located in Italy, the company offers a wide range of products over 80,000 and it is the certified supplier for more than 180 manufacturers in Europe.